Post by account_disabled on Mar 7, 2024 6:07:57 GMT
Lead management is the process, of fundamental importance for finalizing sales, which analyzes the contacts acquired through lead generation campaigns , working them towards a qualification that will transform them into customers . In order to maximize results, the more lead management phases are automated, the more quickly you will arrive at a qualified lead , ready to be forwarded to the sales team to close the sale. This is a process that involves both the marketing team and the sales team , who must, it is worth repeating, collaborate closely in each of the phases of their respective competence: the silo working method, still present in many companies, really risks nullify any lead management action.
Lead qualification Transforming a user - who entered the Germany Phone Number funnel thanks to an interesting content that provided him with a first, partial answer to a problem - into a real and effective commercial opportunity is, in short, the objective of the entire process. The first step takes place in the marketing field, where, with the acquisition of new leads in the database, there is an immediate need to qualify them , to understand how to transform them into prospects and when they will be ready to be passed on to the sales team. This is a real filtering of contacts according to precise automated parameters (qualification information), and it is a step as important as it is delicate in lead management , because it determines which leads are still to be considered cold and which ones can instead be worked on to pass to sales.
The lead stages Cold leads are "immature" contacts who, being at too high a stage of the funnel, have not yet shown actual interest in content (or any information) coming from the company. These contacts, which are the last to be passed on to the sales team, will be treated by marketing with particular nurturing flows , aimed at understanding their needs, purchasing orientations and possible requirements. The Marketing Qualified Leads (MQLs), unlike the cold ones, have carried out an action to approach the company (e.g. a request for information) which qualifies them as interested, even if not yet ready to purchase.
Lead qualification Transforming a user - who entered the Germany Phone Number funnel thanks to an interesting content that provided him with a first, partial answer to a problem - into a real and effective commercial opportunity is, in short, the objective of the entire process. The first step takes place in the marketing field, where, with the acquisition of new leads in the database, there is an immediate need to qualify them , to understand how to transform them into prospects and when they will be ready to be passed on to the sales team. This is a real filtering of contacts according to precise automated parameters (qualification information), and it is a step as important as it is delicate in lead management , because it determines which leads are still to be considered cold and which ones can instead be worked on to pass to sales.
The lead stages Cold leads are "immature" contacts who, being at too high a stage of the funnel, have not yet shown actual interest in content (or any information) coming from the company. These contacts, which are the last to be passed on to the sales team, will be treated by marketing with particular nurturing flows , aimed at understanding their needs, purchasing orientations and possible requirements. The Marketing Qualified Leads (MQLs), unlike the cold ones, have carried out an action to approach the company (e.g. a request for information) which qualifies them as interested, even if not yet ready to purchase.