Post by account_disabled on Jan 2, 2024 4:41:29 GMT
There are only a few days left until 2020 comes to an end. At this time, it is time to take stock of the year and take good note of the trends that are expected to star in 2021 . Verizon Media , led by its general director in Spain Raúl de la Cruz , shares observations and reflections on what we can expect from the situation in which we are immersed, known as the "new normal", and how the sector will be able to cope with it successfully. First of all, remember the changes that the pandemic and restrictions have generated in consumer behavior . This year we have seen demand for items such as toilet paper or hydroalcoholic gel skyrocket, as well as subscriptions to video-on-demand services.
This transformation of consumer habits is also reflected in the trends that are gaining strength in the industry , such as the innovative experiences of Phone Number List publishers, the challenges of a demanding advertising market and changes in the regulation of user privacy. In addition to maintaining their business quotas, advertisers must now adapt to a new changing environment that requires constant flexibility and innovation , recalls de la Cruz. Below, we collect the 2021 trends detected by the agency: 1. Advertising technology, fashionable Ad Tech companies are exceeding expectations on Wall Street, a success that is related to omnichannel, connected television that is experiencing its best moment, the digitization and proliferation of OOH advertising and the increase in e-commerce.
The challenge lies in finding solutions capable of effectively and efficiently managing the opportunities that this trend presents to companies. 2. The transformation towards an omnichannel environment Video on demand is growing at the speed of light and DOOH is also aiming for success in 2021. With growing DOOH inventory across programmatic channels, advertisers will have a much easier time acquiring it, says Raúl de la Cross. Added to this is greater integration of native formats, dynamic ads, augmented reality and audio. Brands must be able to access all this inventory programmatically and technological platforms will be great allies on this path. 3. Balance between privacy and monetization Connecting with consumers in a cost-effective and respectful way is a real challenge, as you must ensure compliance with user preferences and privacy legislative requirements, as well as adapt to browser changes.
This transformation of consumer habits is also reflected in the trends that are gaining strength in the industry , such as the innovative experiences of Phone Number List publishers, the challenges of a demanding advertising market and changes in the regulation of user privacy. In addition to maintaining their business quotas, advertisers must now adapt to a new changing environment that requires constant flexibility and innovation , recalls de la Cruz. Below, we collect the 2021 trends detected by the agency: 1. Advertising technology, fashionable Ad Tech companies are exceeding expectations on Wall Street, a success that is related to omnichannel, connected television that is experiencing its best moment, the digitization and proliferation of OOH advertising and the increase in e-commerce.
The challenge lies in finding solutions capable of effectively and efficiently managing the opportunities that this trend presents to companies. 2. The transformation towards an omnichannel environment Video on demand is growing at the speed of light and DOOH is also aiming for success in 2021. With growing DOOH inventory across programmatic channels, advertisers will have a much easier time acquiring it, says Raúl de la Cross. Added to this is greater integration of native formats, dynamic ads, augmented reality and audio. Brands must be able to access all this inventory programmatically and technological platforms will be great allies on this path. 3. Balance between privacy and monetization Connecting with consumers in a cost-effective and respectful way is a real challenge, as you must ensure compliance with user preferences and privacy legislative requirements, as well as adapt to browser changes.